CHALLENGES THE TOURISM SECTOR FACES IN KHAJURAHO

Abstract

This research paper investigates the challenges the tourism sector faces in Khajuraho, a UNESCO World Heritage Site renowned for its temple architecture and intricate sculptures. Despite its global popularity, Khajuraho's tourism industry encounters various obstacles that hinder its potential growth and sustainable development. The study employs primary and secondary data sources, incorporating insights from a randomly selected sample of 100 individuals online and offline, including residents, tourists, and stakeholders. Key challenges identified include inadequate infrastructure, limited accessibility, insufficient marketing strategies, and socio-cultural impacts on the local community. The paper also explores the implications of these challenges on the socio-economic development of Khajuraho. It offers recommendations for policy interventions and strategic planning to enhance the resilience and sustainability of its tourism sector. The findings underscore the necessity for a holistic and integrated approach to address these issues, ensuring that Khajuraho's tourism industry can thrive while preserving its cultural heritage and benefiting the local population.