International Journal of Interdisciplinary Cultural Studies, ISSN:2327-008XE-ISSN:2327-2554
International Journal of Interdisciplinary Cultural Studies ISSN: 2327-008X, E-ISSN: 2327-2554, The mission of the IJICS is to play a key role in disseminating high-quality scientific research in developing countries. The journal is committed to serving as a periodic publication venue for theoretical and applied research in the field of professional business, studying organizations, nations, markets, and society at large. Goals IJICS main goals are to promote scientific production and dissemination, as well as the advancement of knowledge, in developing countries. The journal seeks to publish original and unpublished articles that address relevant issues and offer valuable insights in the field of professional business. Scope The scope of IJICS encompasses a wide range of topics related to Multidisciplinary, Scientific Work, Management and Professional Business, with an emphasis on the needs and challenges faced by developing countries. The journal values: - New theoretical perspectives: IJICS seeks contributions that enable a greater understanding and variety of professional business, with the aim of improving management efficiency and offering critical approaches. Priority is given to the development of new challenging theories, the enhancement of existing theory, and the identification of new research questions. - Empirical research and practical essays: The journal values empirical investigations and essays that demonstrate practical application in the field of professional business. Unpublished and relevant contributions that utilize quantitative and/or qualitative methods are prioritized. In addition to the traditional editorial, IJICS offers the following types of content: - Editorial comments - Articles - Technical reports - Perspectives - Literature reviews Throughout the review process, all submissions satisfying the basic requirements will be subject to a blind review by at least two independent reviewers who will not have knowledge of the name of the author or of other reviewers. Likewise, the IJICS does not inform the author(s) about the reviewers in any phase of the review process. If the number of the manuscripts that were credited as publishable by the reviewers were higher than the number of the articles that prescribed by the IJICS publication policy, the editorial board of the IJICS makes the final acceptance decision. The editors reserve the right to modify typescripts to eliminate ambiguity and repetition, and to improve communication between author and reader. In following this practice, the scientific content and message will not be changed. If extensive alterations are required, the manuscript will be returned to the author for revision and/or approval. Manuscripts will be subjected to peer review process to determine their suitability for publication provided they fulfill the requirements of the journal as laid out in the instructions to authors. After the review, manuscripts will be returned for revision along with reviewer’s and/or editor’s comments. Prepare the manuscript in Times New Roman font using a font size of 12. There shall not be any decorative borders anywhere in the text including the title page. All the tables and figures should be in the text at suitable place. Kindly email your paper on Email id: editor.cgscopus@gmail.com
Cultural Identity Expressed Through Folk Music Traditions
This study explores how folk music traditions serve as powerful expressions of cultural identity, focusing on Indian examples such as the Baul of Bengal and the Bihu of Assam. Folk music, deeply rooted in community life, encapsulates the values, beliefs, and emotions of people while preserving their historical and spiritual consciousness. Through lyrical narratives, rhythmic patterns, and symbolic performances, these traditions transmit cultural memory across generations, reinforcing a shared sense of belonging. The research highlights that folk music is not static; it evolves through adaptation and innovation, responding to social, political, and technological changes. Despite the influences of modernization and globalization, these musical forms continue to sustain their authenticity and relevance, acting as living cultural heritage. By examining both regional diversity and universal themes, the study emphasizes how folk music becomes a medium for resilience, identity negotiation, and cultural continuity. Ultimately, it underscores the enduring role of folk traditions in shaping the collective consciousness of communities and in maintaining the intricate link between art, society, and identity in the contemporary world.
Copyright (c) 2022 Journals International Journal of Interdisciplinary Cultural Studies, ISSN:2327-008XE-ISSN:2327-2554 https://cgscopus.com/
Phytochemical Profiling and Assessment of the Hypolipidemic Properties of Melissa parviflora Whole Plant
Medicinal plants represent a rich source of bioactive compounds with potential therapeutic applications. Melissa parviflora (M. parviflora) is traditionally used for various ailments, but its antioxidant and antihyperlipidemic properties remain underexplored. This study aimed to evaluate the phytochemical composition, antioxidant capacity, and enzyme inhibitory activities of extracts and fractions from M. parviflora against key metabolic enzymes involved in hyperlipidemia. The whole plant was collected, cleaned, and crude extracts were prepared using solvents of varying polarity, and fractions were obtained through sequential partitioning. Phytochemical screening was performed to identify major compound classes. Total phenolic and flavonoid contents were quantified spectrophotometrically. Antioxidant activity was assessed using DPPH, ABTS, and FRAP assays. Inhibitory effects on α-amylase, αglucosidase, pancreatic lipase, and HMG-CoA reductase were determined in-vitro. Phytochemical screening revealed the presence of diverse bioactive compounds, including flavonoids, phenols, alkaloids, glycosides, and terpenoids. The ethyl acetate fraction (EFMP) of M. parviflora exhibited the highest antioxidant activity across all assays, correlating with its rich phenolic and flavonoid content. In enzyme inhibition studies, the methanolic fraction (MFMP) showed strong α-amylase inhibition, while EFMP was most effective against αglucosidase, pancreatic lipase, and HMG-CoA reductase. Solvent polarity significantly influenced extraction efficiency and bioactivity, with intermediate-polarity fractions demonstrating superior efficacy. The findings highlight the therapeutic potential of M. parviflora fractions, particularly EFMP and MFMP, as natural sources of antioxidant and antihyperlipidemic agents. Further studies are warranted to isolate active compounds and validate efficacy in-vivo.
Copyright (c) 2025 Copyright (c)https://creativecommons.org/liceses/by-nc-nd/4.0 https://cgscopus.com/
IMPACT OF SMOKING HABITS ON PHYSICAL HEALTH AND PSYCHOLOGICAL RESILIENCE AMONG COLLEGE STUDENTS
Smoking remains one of the most pervasive health-compromising behaviors worldwide, posing severe threats to both physical and psychological well-being. College students, in particular, represent a vulnerable population due to heightened exposure to academic stress, social influences, and transitional life phases that often promote maladaptive coping mechanisms such as smoking. The present study aimed to examine the impact of smoking habits on physical health and psychological resilience among college students. Using a quantitative correlational research design, data were collected from 87 participants aged 18–25 years through purposive sampling. Standardized instruments—the General Health Questionnaire (GHQ) and Brief Resilience Scale (BRS)—were employed to measure general health and resilience respectively. The results revealed significant differences in both general health and resilience levels between smokers and non-smokers. Smokers demonstrated poorer health outcomes and lower resilience scores, indicating a detrimental association between tobacco use, psychological functioning, and adaptability to stress. Correlation analysis further indicated a moderate negative relationship between general health and resilience, suggesting that better health status is associated with higher resilience. These findings underscore the need for targeted health promotion and resilience-building interventions within college settings to reduce smoking prevalence and enhance student well-being.
Sahil Dogra, Dr. Mansi Yadav, Dr. Sakshi Kaul
Copyright (c) 2025 International Journal of Interdisciplinary Cultural Studies, ISSN:2327-008XE-ISSN:2327-2554 https://cgscopus.com/
“Subsidy Is Gone”: A Critical Discourse Analysis of Power Relations in the Inaugural Speech of Bola Tinubu, on May 29th, 2023.
This paper is a critical discourse analysis of President Ahmed Bola Tinubu’s Inaugural speech. On the 29th of May 2023, Bola Ahmed Tinubu was sworn in as Nigeria’s president and as part of his inaugural speech, he announced the removal of fuel subsidy from the nation’s budget as a presidential “gift”. That singular act plunged the country into economic hardship throughout his tenure. This study describes and interprets the inaugural speech to view the linguistic choices adopted and to investigate how the speaker uses language to communicate his ideologies and examine the use of linguistic properties in unearthing the hidden meaning of the text and to also examine the relationship between language and power in the society. The study adopted Norman Fairdough’s Socio-cultural practise as the theoretical framework with a three-Dimensional model which consists of text, discursive practice and social practice. The primary source of data is the inaugural speech while the secondary data include relevant critical writings and publications. The study reveals that Ahmed Bola Tinubu expresses his ideological belief in unity, nation building and governance all of which are couched in economic ignorance with the removal of subsidy without corresponding indices to fill the gap. He expresses power through threat, appeal and positive self-representation.
IMPACT OF CULTURAL CARNIVAL FESTIVALS ON TOURIST ARRIVALS AND DISEASE INCIDENCE IN CALABAR, NIGERIA
This study examined the impact of cultural carnival festivals on tourist arrivals and disease incidence in Calabar, Nigeria. Data were collected from hotel management records and healthcare facilities using a checklist. Geographic Positioning System (GPS) technology was employed to map healthcare facilities, with ArcGIS 10.3 software analyzing spatial distribution using the Average Nearest Neighbour Algorithm. The findings revealed that socio-cultural activities during the carnival attracted tourists from various regions to Calabar. However, there was also an increase in disease incidence linked to the festival. The hypothesis testing indicated a significant clustering of primary healthcare facilities in the city center, with fewer facilities in the outskirts. These results underscore the importance of enhancing disease control and hygiene measures during the festival. This study provides valuable insights into the relationship between cultural events and health trends, offering a basis for future comparisons of disease incidence before and after similar events in the area.
ENSURING THE HARMONY OF RELIGIOUS AND SECULAR COHESION IN THE INFORMATION SOCIETY MAIN FEATURES
This article highlights the main factors of inter-civil harmony in religious and secular relations in open, information-based societies. The factors and history of the formation of secularism and its impact on the East are studied. The relationship between religion and the state in the West and the East and legal solutions are analyzed. In the conditions of Uzbekistan, the principle of secularism is studied as an important phenomenon, its specific causes, factors and conditions are studied in an inextricably linked way. Secularism is revealed not as a dichotomy of religion and state relations, but as religion - society - state relations, namely, the social environment, social needs, the formation of a special attitude towards two factors - religion or state.
Turabayeva Muqaddas Yoqubjanovna Omonov Baxtiyorjon Habitovich Turaqulov Akmal Anvarovich Kadirov Barhayotjon Sobirjonovich Yuldashev Saloxiddin Azamovich Orziyev Iqbol Jumanazarovich
LAND, LANGUAGE, AND LORD: THE EVOLUTION OF ODIA IDENTITY
The paper examines the connection between Odisha's geography, Odia literature, and the Jagannath tradition in shaping Odia identity and self-identity. The identity of a community relies on its language, history, shared culture, and traditions. These elements foster a sense of unity and commitment, creating the foundation of a collective identity. Odia identity is a regional identity rooted in a single language and culture that has developed over many years. It manifests through literature, legends, and the Jagannath traditions. During colonial times, the culture, language, and society of the Odia people faced external challenges, leading to the marginalization of Odia interests within their land. This interaction with outside society cultivated a sense of unity or “Odiatwa Bhaba” among the Odia people. It paved the way for the language movement in the early twenties and eventually resulted in the unification of all Odia-speaking regions into a province in 1936. The paper emphasizes that each element, land, culture, language, and Lord Jagannath, contributes uniquely yet harmoniously to the development of a distinctive identity rooted in tradition but adaptable to change.
1. Maimuna Khatun , 2. Dr. Santosh Kumar Mallik
UNIVERSAL MODEL OF CULTURE AND ITS DYNAMICS: THE GENERAL AND THE SINGLE METHODOLOGICAL PLANES.
An analysis of the modern socio-cultural situation allows us to conclude that humanity in its evolution has reached a kind of horizon of completeness, from the position of which both historical patterns and historical prospects for the development of human civilization are quite clearly visible. On the one hand, the cultural and historical development of humanity can be described in the context of a metaphor – the swing of a pendulum of historical development from monocultural to polycultural projects, and on the other hand, the classical maxim becomes quite clear: the development of humanity goes from culture to civilization, which implies a progression of development in which the ingrained and established cultural matrices of humanity – customs, beliefs and socio-cultural practices develop into a more advanced state of social organization – the civilization. In essence, this is the idea that culture serves as the basis for the development of civilization [1; 2]. At large, we can cite one of the principles of Oscar Spengler's theory – "culture degenerates into civilization": culture, having reached its peak and exhausted its internal capabilities, passes into the civilization phase. This means that civilization is a kind of "mummy" or "mechanized remnant" of culture, its external manifestation, devoid of living creativity and spirituality. At the same time, as O. Spengler argued in his book "The Decline of the West", civilization is the inevitable fate of a culture, within the framework of which the very peak has been reached, from the height of which it becomes possible to solve the last and most difficult issues of historical morphology. At the same time, civilization is the inevitable culmination of the development of culture, when the cultures of peoples pass into their civilizations, when their creative energy fades and is replaced by critical impulses. O. Spengler considered civilizations as a phase of decline, where the intellectual focus overshadows spiritual depth. At the same time, the problem of the morphology of cultural space, that is, its model acquires great significance in understanding the socio-cultural development of humanity, enabling to talk about cultural space as a system that is characterized by both a certain structure and information complexity.
1. Yurii V. Yivzhenko, 2. Dr. Alexander V. Voznyuk , 3. Dr. Alexandra A. Dubasenyuk, 4. Serhiy M. Horobets
PRESERVING AND PROMOTING THE VALUE OF INTANGIBLE CULTURAL HERITAGE IN COASTAL AREAS OF THANH HOA PROVINCE TO SERVE TOURISM DEVELOPMENT
The coastal area of ​​Thanh Hoa province possesses a rich system of intangible cultural heritage (ICH), including folk festivals, traditional performing arts, handicrafts and typical social practices. This is an important resource for sustainable tourism development. The study used qualitative and quantitative survey methods to assess the current status of ICH conservation and exploitation in coastal areas of the province, with 238 survey samples from local people, artisans, cultural officials and tourists. The results showed that the level of community awareness and participation is still uneven; while traditional occupations are recognized and practiced quite commonly, folk art forms are gradually fading away. The level of integration of heritage into tourism activities is still low and mainly spontaneous. Local authorities have made efforts in communication and industry coordination, but specific policies are still lacking in effectiveness. From there, the study proposes solutions to raise community awareness, promote heritage teaching, build cultural tourism products, improve policies and develop community-based tourism models.
A Cross-National Econometric Analysis on Exploring the Impact of R&D Expenditure (% of GDP) on Economic Growth in BRICS Nations
In the 21st-century knowledge economy, Research and Development (R&D) plays a pivotal role in driving innovation, productivity, and long-term economic growth. Among emerging economies, the BRICS nations (Brazil, Russia, India, China, and South Africa) represent a significant share of the global population and GDP, yet their investment in R&D varies widely in scale, structure, and outcomes. Despite individual progress, there is a need to evaluate how R&D expenditure as a percentage of GDP influences economic growth collectively and comparatively within this group. This study emerges in response to growing calls for evidence-based insights into the innovation-growth nexus within the BRICS framework.
“A STUDY OF PROBLEMS OF AGRO PROCESSING UNIT IN WAI TEHSIL”
The present study entitled “Problems and Prospects of Agro Enterprises in Wai Tehsil” explores the structure, performance, and challenges faced by small agro-processing units in the region. Agro-processing plays a vital role in transforming agricultural output into value-added products, contributing to rural development, employment generation, and poverty alleviation. Despite its potential, the sector faces several issues such as financial constraints, marketing challenges, and underutilization of resources. The study is based on primary data collected through structured interviews and observations, supplemented with secondary sources. A sample of 20 small-scale agro-enterprises, as defined under the MSME Act, was selected. The research aims to assess business profiles, identify key problems and prospects, and suggest policy measures for sustainable growth of agro-based industries in Wai Tehsil.
Mr. Ravindra Suresh Jamdade and Dr.E. B. Khedkar
Copyright (c) 2025 Journals International Journal of Interdisciplinary Cultural Studies, ISSN:2327-008XE-ISSN:2327-2554 https://cgscopus.com/
ARUNACHAL PRADESH AND NATIONAL SECURITY: INDIA’S SECURITY MEASURES AMIDST BORDER DISPUTES WITH CHINA
Arunachal Pradesh holds a very important place when it comes to India’s national security architecture because of its 1,080 plus km border with China’s Tibet Autonomous Region which a very difficult terrain and with a history of border standoffs between India and China. Over the last decade especially since 2020, the New Delhi has implemented a layered strategy to enhance deterrence, resilience and rapid response along the eastern sector of the Line of Actual Control (LAC). This article examines the Indian government’s security measures in Arunachal Pradesh particularly discussing the six mutually reinforcing pillars: (1) military posture and logistics; (2) strategic infrastructure, notably all-weather surface connectivity via tunnels, bridges and border roads; (3) forward air mobility through the reactivation and upgrading of Advanced Landing Grounds (ALGs); (4) border management and surveillance, including the expansion of border outposts and technology-enabled monitoring; (5) whole-of-government and community-centric initiatives to stabilize border villages; and (6) legal-administrative steps affecting adjacent frontiers that shape Arunachal’s security ecology. Examing the official releases and credible reporting, the paper highlights milestones such as the Sela Tunnel’s commissioning to secure all-weather access to the Tawang axis, the dedication of the Nechiphu Tunnel, the upgrading of multiple ALGs (Pasighat, Ziro and Aalo/Along among others) and the Border Roads Organisation’s (BRO) accelerated programme of roads and bridges. It assesses the Vibrant Villages Programme’s role in the state and the problem face by India - Myanmar border issue that indirectly influence the eastern-sector security. The analysis underscores capability gain such as faster troop induction, improved winter sustainment and greater operational endurance while acknowledging persistent challenges such as terrain, weather, dispersed settlements, logistics tails and crisis-communications with China. The article concludes with policy recommendations in order to deepen civil-military integration, scale resilient logistics, institutionalize risk-reduction mechanisms and accelerate the use of development to anchor long-term stability and deterrence of border tensions with China along the Arunachal frontier.
1. Miti Taying , 2. Dr. Arvind Kumar Kushwaha , 3. Dr. Ravi Ranjan Kumar
GELETOLOGY AS A SUBJECT OF PHILOSOPICAL REFLEKTION
The article is devoted to the philosophical analysis of laughter therapy in modern traditional and official medicine of the CIS countries, the healing property of gelotology, the role of laughter and humor, including their medical component are characterized. A philosophical analysis of the formation and development of laughter therapy in the traditional practice of treating people, its popularization in the practice of world informal medicine is presented. Based on the results of the philosophical analysis, a definition of the concept of laughter therapy as one of the mandatory courses in the training of personnel of medical universities and pedagogy, psychology is proposed. The purpose of this article is to determine the role of humor in many areas of art and modern social technology of non-material production of public life. The main method of researching laughter therapy is general scientific ethical and aesthetic analysis, with the help of which the authors consider laughter and humor in medical practice. Laughter therapy in its essence acts as a popular mass means of oral poetic folk art, onlineization, which by means of the Internet acquires mass culture anti-stress. Medical laughter therapy is an applied science, the relevance of which does not cause the slightest doubt among scientists and representatives of the social sphere. In conclusion, the author suggests teaching young people the culture of laughter, and in medical and pedagogical universities, including humor and satire in the curriculum as a mandatory course and method of treating people, regulating the mood of patients in inpatient treatment.
1. Abdurashid Mirzakhmedov Mamasidikovich , 2. Khurshid Mirzakhmedov Abdurashidovich , 3. Nasiba Abdukholikovna Alizhanovna , 4. Sevara Pardaeva Akramovna
SOCIAL AND POLITICAL LIFE OF TURKESTAN AT THE BEGINNING OF THE 20TH CENTURY
This article provides information about the lives and activities of the autonomists and progressives who fought for the autonomy of the peoples of Turkestan, in particular, the tragic fate of the ministers of this government and members of the Turkestan National Assembly, which ended in their tragic deaths. It also analyzes the formation of the Tashkent Committee, which, along with the consolidation of national organizations, unified the national liberation movement into a single system and centralized it organizationally.
Sobirova Dilfuza Toxtasinovna Sultonova Maxfuza Ibroximovna Kholmatov Gayratjon Ganiyeva Madina Abduvaliyevna Sodiqov Abduhalil Abduqaxxor o`g`li
In Islamic philosophy , it is permissible to describe Allah, but the philosophy of the existence of Allah can be understood through art. The types of Islamic art are considered to be literature, architecture, music, and fine arts. Calligraphy is the art of expressing the verses of the Quran - the words of Allah - in the most beautiful form. In Islam, flowers in the architecture of mosques are depicted as a symbol of paradise. In Islamic art, colors, each color, have deep philosophical and religious meanings. Colors are not only beautiful, but also have spiritual and moral significance, through which works of art, such as fine arts, embroidery, writing, book art, mural art, and architectural art, are combined with religion .
Eshanova Gulchexraxan Numonovna Zainobidinova Naima Inomidinovna Dehkanov Mamitali Rokhatalievich Muydinova Mohira Mukumjanovna Sadanova Dilnoza Alimbaevna
Integrating Sahaja Yoga Meditation into the Framework of Indian Knowledge Systems in Education
The Indian Knowledge System (IKS) encompasses India’s ancient traditions, philosophies, and practices, emphasizing holistic development, self-realization, and the interconnectedness of the individual with the cosmos. Sahaja Yoga Meditation (SYM), a contemporary spiritual practice, resonates strongly with several core tenets of IKS, particularly in its focus on education and self-development. This study investigates the relationship between SYM and IKS, situating meditation as both a spiritual and educational tool. In addition, the paper reviews empirical evidence on the benefits of SYM, including its role in reducing academic stress among school children and enhancing self-esteem, resilience, and mental well-being among young adults. By synthesizing these insights, the study argues for the systematic integration of SYM into educational curricula as a means to promote emotional balance, cognitive focus, and holistic growth, thereby aligning modern educational practices with the timeless ideals of IKS.
Neha , Parvesh Lata, Dr. Sarika Sharma, Rekha Kaushal
Financial Inclusion and Performance of Micro, Small and Medium Enterprises in Nigeria
Financial inclusion, characterized by the accessibility and availability of financial services, plays a vital role in fostering the growth and performance of micro, small, and medium enterprises (MSMEs). In Nigeria, MSMEs significantly contribute to economic development by creating employment and generating tax revenues, yet they often face challenges in accessing capital due to their exclusion from traditional banking systems. Total deposit mobilized (TDM) by financial institutions, particularly microfinance banks, serves as a key indicator of financial inclusion, reflecting the extent to which the population participates in formal financial systems. By mobilizing deposits, microfinance banks facilitate access to credit, enabling MSMEs to invest, expand, and improve their operational performance. This study examines the relationship between total deposit mobilized and the performance of MSMEs in Nigeria, focusing on how increased deposit mobilization contributes to their financial growth and sustainability. It explores the hypothesis that there is no significant relationship between TDM and MSME performance. The findings aim to shed light on the role of financial inclusion in addressing the funding gap faced by MSMEs and provide actionable insights for policymakers, financial institutions, and development agencies in promoting inclusive economic growth. The study underscores the importance of enhancing deposit mobilization efforts to empower MSMEs as drivers of Nigeria's economic transformation.
1Prof. Godwin E. Oyedokun, 2Dr. Moyosore. A. Adewumi, 3Dr. Isiekwena Nnamdi Harold
REEVALUATING ECOLOGICAL SUSTAINABILITY AND HUMAN QUANDARIES: AN ECOCRITICAL AND ECONOMIC PERSPECTIVE ON GHOSH AND MISTRY
This paper presents an ecocritical and economic analysis of Amitav Ghosh’s The Hungry Tide and Rohinton Mistry’s narratives, examining how both authors explore the intersections of ecological sustainability, socio-economic marginalization, and cultural resilience. Ghosh’s vivid portrayal of the Sundarbans highlights the synergy between indigenous ecological knowledge and eco-centric economic theories, such as Herman Daly’s concept of “natural capital” and the ecological footprint framework developed by Rees and Wackernagel. Through characters like Fokir, the novel reveals how generational wisdom often surpasses formal science in adapting to fragile, dynamic ecosystems, while critiquing development models that undermine ecological carrying capacity. In parallel, Mistry’s works, set against the turbulent socio-political backdrop of urban and diasporic India, illuminate the human cost of systemic inequality, forced displacement, and environmental neglect. His realist depictions of cramped urban settlements, strained infrastructures, and the erosion of communal bonds resonate with the ecological concerns evident in Ghosh’s tide country both reveal the inseparability of environmental health and human welfare. Mistry’s narratives critique governance failures and market mechanisms that prioritize profit over sustainable, inclusive development, thus echoing Pigou’s arguments for corrective measures and Olson’s insights into collective action dilemmas. The paper bridges these literary landscapes to argue for policy models that integrate cultural knowledge systems with ecological resilience, recognizing both rural and urban spaces as interdependent ecological-economic systems. By engaging with Coase’s theories of transaction costs in contexts of contested resource ownership—be it in the Sundarbans’ shifting islands or Mistry’s politically volatile Bombay—the study emphasizes the inadequacy of purely market-driven solutions. Ultimately, the research advocates for an approach that empowers marginalized communities as active partners in environmental governance, ensuring a future where human dignity and ecosystem stability reinforce each other.
1. Dr. Rupali Jain , 2. Dr. Shipra G. Vashishtha , 3. Dr. Stuti Gupta
This article is devoted to the analysis of the problem of reviving interest in the rich heritage of oral folk art askiya (wit) and humor, which are being displaced by modern modern culture. Askiya as an oral folk theatrical art has an original genre, absent from other peoples of the world, distinguishing it from the play on words with its unique competition of masters of artistic words, which entered the world list of cultural values ​​​​of UNESCO. This genre has a geographical character, that the Fergana Valley is famous for the Kokand, Margilan and Rishtan schools of askiya, partly Andijan. This genre, as a theatrical art is a unique direction of the laughter culture of the people, which demonstrates the mastery of wit, based on logical competition, to make people laugh, to raise the mood of the audience through wordplay. It should be noted that the art of askiya is a male kind, whose participants enter the public with eloquence, demonstrating high spiritual and moral festival culture with subtlety and delicacy of exchanging wordplay with spontaneous skillful answers. The article aims at an ethical and aesthetic analysis of the disappearing type of creative heritage of askiya masters in order to preserve it for the identification of the ethno-confessional identity of the Uzbek people. The authors reveal the significance of this type of art as a source of socio-cultural and spiritual-aesthetic development of the objective world, the most democratic folk form of theatrical art.
1. Abdurashid Mirzakhmedov Mamasidikovich , 2. Khurshid Mirzakhmedov Abdurashidovich , 3. Oygul Mirzakhmedova Abdurashidovna , 4. Zukhra Kimsanbaeva Saminjonovna
AN INVESTIGATION INTO HOW SOCIAL MEDIA AFFECT TEENAGERS IN CHENNAI
The internet has become a basic need of the current age group. Nowadays, a large part of the world’s population uses the internet regularly. Moreover, more and more people are becoming addicted to social media (SM) every day. The younger generation now uses social media as a playground. Playing games, watching films, and establishing internet relationships take up the majority of their time. Students often suffer from mood swings due to SM. Many students frequently attempt to publish lovely pictures of themselves and their age group since they are self-conscious about their look. This study investigated how social media affects teenagers in the city of Chennai. The study was based on primary information collected through Google Forms from various school and college students in 2025. The study exposed that at the present time both male and female students are addicted to SM, and most of the students use SM platforms, 34% on Instagram. Therefore, the results suggest that students spent a maximum of 2 to 3 hours per day on SM groups.
1. Dr. R. RAJA , 2. Dr. K. THIRUMALVALAVAN , 3. Dr. V. KALAISELVAN , 4. Dr. A. KAVIYARASAN , 5. Ms. RAMYA VARGHESE
A comparative study on the selected Physical Health variables of women working in different occupations
For the need of the research a total of 450 women working in different professions (Teacher, MNC, s, banking, fitness and health and other professions) were selected to act as subjects for the study. The age of the subjects ranged between 30-60 years. The subjects were selected from Delhi state, for assessing the physical health Body mass index and waist hip ratio were assessed. The collected data was analyzed by computing descriptive analysis, one way analysis of variance and Pearson’s product moment correlation. The results show that the physical health of the women working in different professions differ with respect to the working conditions and shift hours of their profession.
COOPERATION OF TURKISH NATIONS IN STRUGGLING FOR NATIONAL AUTONOMY
During the 16th and 19th centuries, the Russian Empire invaded the territories (Volga region, Crimea, Caucasus, Turkestan) which were inhabited by Turkic peoples. The Turkic peoples under Russian colonization were economically and culturally far behind. The Turkic peoples in the territory of the Russian Empire fought for their liberation from colonial oppression through enlightenment. This path, founded by Ismail Gasprinsky, has historically been called the Jadid movement. The Turkic peoples of the Russian Empire united in the Jadid movement. Their struggle for national liberation was reflected in such cooperation as the reform of the education system (the establishment of new methodological schools), the formation of the national press and printing, the emergence of national drama.
Isokboyev Alisher Zakhiddinbobir Khaydarov Umarovich Atakhanov Bakhtiyor Abdukholikova Nasiba Alijonovna Pozilova Muqaddas Khikmataliyevna Abdujabborov Mirzokhid
MAPPING THE LANDSCAPE OF SOCIAL MEDIA INFLUENCER MARKETING: A REVIEW AND CONCEPTUAL FRAMEWORK
The rapid growth of social media influencers (SMIs) has reshaped how consumers form purchase intentions in the digital age. This paper presents a conceptual framework to understand the key factors influencing consumer behavior in the context of influencer marketing. Drawing from established theories, including Source Credibility Theory (Hovland et al., 1953) and the Source Attractiveness Model (McGuire, 1985; Ohanian, 1990), the model identifies five influencer attributes—expertise, trustworthiness, attractiveness, authenticity, and homophily—as primary drivers of perceived credibility. The framework further integrates the Elaboration Likelihood Model (ELM) (Petty & Cacioppo, 1986) to explore how consumers process persuasive messages, and the Theory of Reasoned Action and Theory of Planned Behavior (Fishbein & Ajzen, 1975; Ajzen, 1991) to map the link between influencer credibility and purchase intentions. The proposed model suggests that credibility acts as a key mediator between influencer characteristics and consumers’ intention to purchase. This study provides a structured basis for future empirical research and offers actionable insights for marketers seeking to optimize influencer strategies and engage consumers more effectively.
1. Ragini Chandel , 2. Dr. Madhulika Singh
Escalating Israel-Palestine Hostilities: Implications for Saudi Arabia, Iran, and the Wider Arab World
The recent escalation in the longstanding conflict between Israel and Palestine has highlighted several significant shifts in the political dynamics of West Asia. The Arab world, once a strong advocate for Palestinian statehood—engaging in three wars with Israel—has recently demonstrated waning support. The issue of Palestine statehood no longer elicits the same response from the Arab world as it did until the 1970s. The Arab world, influenced by the power politics, perceives its involvement in the conflict as less required. Instead, it prioritizes industrial modernization, trying to reduce dependence on hydrocarbons and focusing on advanced technologies. The Arab states believe that the comprehensive development of the region will occur only when there is peace and their active participation in the Israel-Palestine conflict is likely to impact that prospect in the region. Additionally, it sees conflict between Iran and Israel, as an opportunity to degrade Iran and its Axis of resistance, a scenario which would increase the Arab state’s geostrategic significance in the area. However, the Arab world's disengagement from the Palestinian cause has left the void in the Arab leadership. Iran, which too has the aspirations of Muslim leadership, has stepped in trying to fill the gap left by the Arab world. Iran has emerged as the strong voice of the Palestinian at the global level, giving it reasonable popularity among both Shia and Sunni Muslim countries. Moreover, Iran's economic, military, geographic, and demographic characteristics position it as a formidable Muslim country in the region, further heightening the Arab states’s insecurities. Therefore, they believe that the Arab world may benefit from the weakening of Iran and its proxies. However, this notion doesn't appear to be entirely accurate. Because the collapse or weakening of Iran means the complete domination of Israel in the region, and given the fundamental differences between Israel's and the Arab world's regional interests, such an outcome would further hinder the prospects of peaceful coexistence between Arab states and Israel. This study concludes that lasting peace and prosperity in the region can only be achieved by upholding international law and strengthening multilateral institutions, rather than focusing on Iran’s decline. In this research paper a mixed-methods approach was employed, combining qualitative, quantitative, and descriptive research methodologies.
Syed Kamran Ali Anshu Abdullah Ismail Girijesh Kumar Mishra
ECOSTYLISTICS AND URBAN GOVERNANCE: REIMAGINING THE CITY THROUGH TAGORE'S LITERARY LANGUAGE IN THE ANTHROPOCENE
In the anthropocene, urban centers have emerged as critical arenas where ecological degradation, social inequities, and ideological control intersect. This article investigates how Rabindranath Tagore’s literary imagination offers a compelling critique of modern urbanism and governance through the lens of ecostylistics. Focusing on seminal texts such as The Home and the World (1916/2008), The Postmaster (1891/2008), and the essay City and Village (1928/1991), this study explores how stylistic devices—metaphor, imagery, rhythm, silence, and narrative perspective—encode critiques of colonial urbanization, emotional dislocation, and environmental estrangement. Tagore’s stylistic minimalism, fragmented narration, and polyphonic voices create text-worlds that resist linear progress, instead privileging ethical ambiguity and emotional complexity. His characters do not merely inhabit urban spaces; they navigate, challenge, and reshape them through quiet acts of emotional and relational agency. In doing so, Tagore dramatizes the affective and ecological costs of exploitative governance while offering narrative strategies for ethical cohabitation and sustainability. Framing the discussion within ecostylistic theory and postcolonial environmental humanities, this paper argues that Tagore’s work anticipates and enriches contemporary debates on participatory governance, justice, and urban ecological ethics. Ultimately, it proposes that his literary method models an alternative sustainability paradigm—one grounded not in technocratic control, but in empathy, dialogue, and poetic reimaginings of urban life.
NEWS FRAMING AND STUDENT PERCEPTIONS: A BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH TRENDS
News framing significantly shapes student perceptions in an era of digital media and global crises, yet few studies systematically explore this intersection. This bibliometric analysis maps global research trends on news framing and student perceptions from 2021 to 2025, addressing a critical gap in media studies. Using the Dimension.AI database, 5,864 open-access articles from peer-reviewed journals indexed in UGC-CARE List II, DOAJ, and PubMed were analysed. VOSviewer software facilitated the visualisation of publication trends, thematic clusters, and co-authorship networks. Findings reveal a surge in publications, with Sustainability leading (3,606 articles), reflecting interdisciplinary interest. Thematic clusters, including emotional and conflict framing, highlight their influence on students’ trust and civic engagement. Geographically, Europe and North America dominate authorship (68% of articles), underscoring the need for inclusive global research. These insights advance framing theory by contextualising its application to digital media and student audiences. Practically, the study informs media literacy curricula, emphasising critical analysis of emotional and conflict frames. Limitations include the focus on open-access journals and potential language bias. Future research should explore longitudinal and cross-cultural framing effects to enhance media literacy education.
THE IMPERATIVENESS OF LEGISLATING A LEGAL FRAMEWORK ON SURROGACY PRACTICE IN NIGERIA: LESSONS FROM SOUTH AFRICA AND UNITED KINGDOM
Surrogacy as a means of procreation is becoming prominent in Nigeria. While resort to it is associated to medical challenges, evidence abound that in recent times, economic expediency is a major reason for surrogacy. This paper adopts analytical and comparative method in interrogating the imperativeness of legislating a legal framework for the regulation of surrogacy practice in Nigeria by drawing lessons from the experience of South Africa (SA) and United Kingdom (UK). The paper discuss reasons for the resort to surrogacy and its nuances. It highlights and discusses socio-medical, contractual and psychological issues associated with surrogacy practice in Nigeria. The paper found that unlike SA and UK where there exists a robust regulatory framework on surrogacy, there is no law in Nigeria specifically meant to regulate surrogacy practice in Nigeria and this lack of regulatory framework, makes the practice susceptible to exploitation with attendant spiral negative outcomes. The paper rely on primary and secondary data which were subjected to content and jurisprudential analysis from which findings were made and conclusion drawn. The paper recommends ways of curbing medico-legal issues associated with surrogacy by making a case for the adoption of a robust legal framework pattern after the SA and UK models taking into cognisance local peculiarities.
Precious Omowumi Fasuyi Femi Adeoye Alabi Ifeoluwayimika Bamidele
EXPLORING CULTURAL HERITAGE MANAGEMENT IN JHANSI DISTRICT OF UTTAR PRADESH: CASE STUDIES WITH INNOVATIVE APPROACHES IN CONSERVATION AND TOURISM DEVELOPMENT OF ARCHAEOLOGICAL SITES
One of the oldest cities in Uttar Pradesh and specifically famous for its part in the 1857 revolt, Jhansi is home to many archaeological sites and monuments. However, issues concerning CHM still include a lack of funds, lacunae in infrastructure, and a near absence of community engagement. Even the Uttar Pradesh Tourism Policy 2018, in addition to the Bundelkhand Tourism Development Programme, heritage management in Jhansi remains in its embryonic stage. This research paper insists on an inclusive approach to CHM in Jhansi a balanced engagement of local communities, modern knowledge, and sustainable practices. There is also an urgent need for more public-private partnerships and a resultant much higher level of local engagement for better and sustained preservation. Education, research, and flagship programs such as the Chief Minister Fellowship Programme may be of help by developing capacity to adopt new solutions, including digital tools for the betterment and accessibility management. Sustainable tourism, along with proper CHM, can present the means by which Jhansi conserves its rich heritage while it also promotes economic growth. Such an approach would result in achieving a balance between preservation and development as a way to open the rich heritage of Jhansi for future generations.
1. Ashish Verma , 2. Aditi Singh Bundela , 3. Artti Devi , 4. Rajnesh Verma
SUFISM AND ITS ROLE IN THE EDUCATION OF A PERFECT HUMAN BEING
This article discusses the need to understand the role of Sufism in education, the need for a comprehensive review of philosophical, religious and psychological literature, the methods used in this study include analysis of ancient and modern texts, psychological studies of spiritual development and case studies of individuals known for their mystical manifestations. The article also discusses the potential impact of Sufism on personal development, considering its impact on spiritual, moral and emotional aspects.
Zaxriddinbobir Xaydarov Umarovich Abdullaev Akmal Nasriddinovich Abdullayeva Asila Abdulxodiyevna Muhriddin Abdusalomov Shokirjon oʻgʻli Umarov Murodjon Mamatkarim o'g'li
EXPLORING THE STORY OF ILA THROUGH JUDITH BUTLER’S GENDER THEORY
The tale of Ila, also known as Ileshwar, presents a unique case of gender transformation and fluidity in Hindu mythology. While contemporary scholarship often references such narratives, few studies have examined of Ila’s story through Judith Butler’s theory of gender performativity. This paper addresses that gap by analyzing Devdutt Pattanaik’s retellings of Ila in The Pregnant King (2008), Shikhandi and Other Queer Tales (2014), and Jaya (2010), to argue that story constructs gender as a divine performance rather than a biological truth. Using a qualitative, interpretative methodology rooted in Butlerian theory, the paper explores themes of transformation, dual identity, and sacred recognition. The analysis reveals that Ila’s myth subverts heteronormative binaries and offers an indigenous sacred model for non-binary gender expressions. This contributes to a broader understanding of queer identities by bridging Western theory with Eastern mythological traditions.