BUILDING CHILDREN'S READING INTEREST THROUGH INTERACTIVE APPROACHES: EMBRACING EDUCATION BASED ON CREATIVE AND INNOVATIVE LITERACY

Abstract

Low reading interest among children is a significant educational challenge in today's digital era. This study aims to explore innovative and interactive strategies that can improve children's reading interest. The method used in this study is a qualitative case study conducted in a kindergarten in Gorontalo, where various interactive teaching approaches are applied, such as storytelling with expressive techniques and the use of visual aids. The results showed that these interactive methods were successful in increasing children's engagement and enthusiasm for reading. In addition, interviews with parents revealed an awareness of the importance of reading, despite challenges such as limited time and access to quality reading materials. This study also emphasized the importance of parental involvement and a supportive environment in shaping children's reading habits. By integrating existing literacy theories, such as Vygotsky's contribution to interactive learning, the findings of this study indicate that social interaction during the reading process is very beneficial for children. Therefore, to create a sustainable impact on children's reading habits, a variety of reading materials and increased parental involvement are needed.