LEGAL PERSPECTIVE ON INNOVATION AND HALAL CULTURE IN STRENGTHENING MSMES IN DIGITAL ERA

Abstract

According to data from the Ministry of Cooperatives and MSMEs and Central Bureau of Statistics, as of 2021, efforts by MSMEs to upgrade from their respective business scales have not been going well; in fact, there has been a drastic decline, as approximately 3 million micro enterprises were reduced in 2020 and were not accommodated in the number of small enterprises in 2021. The same goes for the transition from small enterprises to medium enterprises. Business competition is closely related to marketing and innovation, especially in the current digital era. Another aspect that needs attention and is even an obligation is to meet halal product guarantees, which so far have been implemented separately, referring to Law Number 33 of 2014 concerning Halal Product Guarantee. The presence of regulations that can ensure halal product guarantees while also promoting a culture of innovation among MSMEs is of significant importance.  The method used in this research is normative-empirical legal research by conducting policy analysis. Data collection uses a questionnaire instrument; data analysis employs descriptive analysis. Based on the above research results, it is necessary to establish a system for developing a culture of innovation and compliance with halal products in MSME empowerment in the Digital Era by strengthening its regulatory aspects in two separate local regulation. The existing regulations related to the development of MSMEs in Bekasi City are quite supportive; however, the specific direction of this development has not yet been structured and integrated effectively.