A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR

Abstract

Digital marketing's explosive expansion has drastically changed how the customer engage with a brands and make judgments about buying. Due to the widespread use of devices of mobile and the social media platform, and internet, methods of digital marketing become essential tools for a company looks to change client behavior. This studies examines how different aspects of a digital markets, including marketing of social media, marketing of email and the search engine optimization (SEO), and marketing of content affect customers decisions for  buying this study of attempts for shed light on well digital marketing methods influences the  consumer decisions by the analyzing relationship between these strategies and a consumer behavior  studies these conclusions emphasize the of internet ads  and growing role for target marketing, and the effect of social media evaluations on the consumer buying habits. The ramifications for a company looking to maximize the digital marketing initiatives for enhancing consumer engagements and the increase of sales are additionally covered in these study.