Exploring Variances in Awareness, Communication and Perceived Benefits of Campus Sustainability Initiatives: A Comparative Empirical Study of Students and Faculty

Abstract

This study explores the relationship of awareness, communication and perceived rewards in influencing staff and students in higher education to participate in campus activity related to sustainability. The study revealed significant disparities in awareness levels between teachers and students, with faculty showing higher awareness, using SPSS tools and a structured survey. The outcome also demonstrate that perceived social and intellectual benefits are important in increasing involvement, and that efficient institutional communication primarily influences the likelihood of participation. In order to motivate active involvement in sustainability activities, these findings highlight the necessity of inclusive communication techniques and programs that show observable advantages. By offering practical recommendations to increase the involvement of students in higher education institutions, the study advances learning about sustainability.