IMPACT OF JOB ROTATION ON EMPLOYEE PRODUCTIVITY: EVIDENCE FROM IT FIRMS IN INDIA’S NATIONAL CAPITAL REGION

Abstract

The increasing complexity of work in the information technology (IT) sector demands continuous adaptation from employees and organizations alike. Within this context, job rotation has emerged as a strategic human resource intervention designed to enhance employee capabilities and sustain productivity. This study examines the impact of job rotation on employee productivity in IT firms located in India’s National Capital Region (NCR). Drawing on Job Demands-Resources Theory and Social Exchange Theory, the research investigates how job rotation influences efficiency, adherence to deadlines, and contribution to team performance. Using a quantitative approach, data were collected from 400 employees and analyzed through SPSS using reliability tests, regression, and ANOVA. The findings indicate that job rotation has a statistically significant and positive effect across all three dimensions of productivity. The study contributes to the limited empirical literature in the Indian IT context and offers practical insights for designing effective job rotation programs.