EDITORIAL MANAGEMENT OF THE “SOROT PRESTASI” DIALOGUE PRO-GRAM AT RRI SURAKARTA IN THE CONTEXT OF MEDIA PRODUCTION AND DIGITAL BROADCASTING TRANSFORMATION

Abstract

This study examines the editorial management of the “Sorot Prestasi” dialogue program at Radio Republik Indonesia (RRI) Surakar-ta within the context of media production and digital broadcasting transformation. The rapid development of digital communication technologies has compelled traditional radio institutions to adapt their editorial practices, production workflows, and distribution strategies to remain relevant in a multiplatform media environment. The objective of this research is to analyze how editorial plan-ning, production, broadcasting, and digital adaptation are implemented in the Sorot Prestasi program as part of RRI Surakarta’s response to digital transformation. This study employs a qualitative case study approach. Data were collected through in-depth in-terviews with editorial and production staff, direct observation of production and broadcasting activities, and document analysis of editorial guidelines and digital performance reports. The data were analyzed using thematic analysis supported by source and meth-od triangulation to ensure validity. The findings indicate that editorial management at RRI Surakarta has adopted structured plan-ning, hybrid production systems, and multiplatform distribution through radio, podcasts, YouTube, and social media. Although these strategies demonstrate significant progress toward media convergence, challenges remain in digital competencies, technical infrastructure, and inter-divisional coordination. Overall, the study highlights the ongoing transformation of editorial management in public radio broadcasting in the digital era.