Assessing the Impact of Media Relations on Public Image of the Church of Nigeria (Anglican Communion) in Southwest Nigeria, 2014-2024

Abstract

This study examines the impact of media relations on the public image of the Anglican Communion in Southwest Nigeria from 2014 to 2024, employing a mixed-methods approach. The research combines quantitative content analysis of media coverage with qualitative interviews of church leaders, media practitioners, and the general public to provide a comprehensive understanding of the relationship between media relations and public image. The study investigates how media framing influences public perceptions and attitudes towards the Anglican Communion, drawing on theories of second-level agenda setting and cultivation. By examining the media relations strategies employed by the Anglican Communion, this research identifies best practices and areas for improvement in promoting a positive public image. The findings of this study contribute to a deeper understanding of the role of media relations in shaping public perceptions of religious organizations in Nigeria, with implications for both theory and practice. The research provides insights into how media relations can be leveraged to promote a positive public image and offers recommendations for enhancing media relations strategies within the Anglican Communion and beyond.