The Influence of Social Media on Sports Communication

Abstract

 Social media has seen drastic adoption across various fields. The current paper aims to highlight and discuss the role of social media and user-generated content in sports communication. One of the major benefits of social media has been its ability to connect athletes with their fans. However, its impact has been both positive and negative. On the one hand, athletes receive direct praise from fans for good performances, while on the other hand, they may also face hatred and trolling when their performances fall short. The current study aimed to examine the role of popular SNS Facebook in Sports Communication. Through survey the study found that users actively share current affairs and news updates on Facebook and also posts about sports related matters.